Evolve

Role

PRODUCT DESIGNER (RESEARCH, UX, UI)

Client

Personal project

TImeline

7 Weeks

Year

2024

Project Summary

Evolve is a mobile app that helps busy entrepreneurs and students build a consistent reading habit by turning personal development books into engaging, bite-sized lessons with visuals.

The Challenge

Research showed people want to grow but find traditional reading boring, overwhelming, and easy to quit.

The Solution

Evolve App makes personal development reading accessible and engaging through:

  • Bite-sized content delivery that fits busy schedules.

  • AI-powered personalization that adapts to individual learning styles.

  • Social features that create accountability and community.


Impact & Results

User testing validated the concept, with 4/5 participants stating they would use the app to build a daily reading habit

Tools Used
  • Figma (Design & Prototyping)

  • WhatsApp (User Interviews)

  • Pen, Sketch Books, Sticky Notes

  • ChatGPT, Deepseelk & Perplexity

Skills Demonstrated
  • User Research & Interviews - Primary research with target users

  • Competitive Analysis - Market positioning and differentiation

  • Information Architecture - User flows and wireframe creation

  • Visual Design - High-fidelity UI design and prototyping

  • Design Systems - Scalable component library creation

  • Problem-Solving - Overcame personal and logistical challenges


Understanding the Reader's Struggle


Synthesizing user interviews uncovered a key insight: readers don't want another chore; they want learning to feel fun and effortless.


Competitive analysis revealed an opportunity to differentiate by combining book summaries with lasting habit formation through visualization.




Structuring the Solution


I used the Double Diamond framework to ensure I fully understood the problem space before committing to a solution.


I prioritized a solid structural foundation with wireframes, ensuring the user flow and layout were intuitive before applying the visual layer.


I built a scalable design system from the start to ensure consistency and speed up future development




From Structure to High-Fidelity UI


The high-fidelity UI focuses on visuals and a simple interface that makes reading feel fun.




Key Features That Solve Real Problems


Transforms dense text into engaging, visual content to make learning stick and feel less like a chore


Blocks distractions with a tap, helping users carve out productive, few minutes learning sessions in their busy day.


Connects users with a friend to share progress and provide motivation, turning a solo habit into a social commitment.


Makes learning goals feel achievable by breaking them into small, daily goals and providing visual proof of progress


Personal Growth & Reflection

This project was a journey of professional development where I learned to turn constraints into opportunities.


  • Embracing User Research: As a natural introvert, initiating user interviews was my biggest hurdle. I overcame this by attending local tech meetups to build a network of potential users and applying "The Mom Test" principles to structure effective, unbiased conversations.

  • Creative Problem-Solving: Limited direct access to some competitor apps due to geographic restrictions became a chance to hone my secondary research skills. I deep-dived into app reviews, video tutorials, and articles to thoroughly analyze their features and user pain points.

  • Building Rapport: Initial cold outreach for interviews had low response rates. I learned to refine my approach by personalizing invitations, clearly stating the time commitment, and fostering a more conversational tone during sessions to make participants feel comfortable.



The Journey’s More Fun Together

Ideas, projects, or just good conversations. I’m all in.

Copyright © 2025 | AML

Learning. Building. Passing the light forward.

The Journey’s More Fun Together

Ideas, projects, or just good conversations. I’m all in.

Copyright © 2025 | AML

Learning. Building. Passing the light forward.

The Journey’s More Fun Together

Ideas, projects, or just good conversations. I’m all in.

Copyright © 2025 | AML

Learning. Building. Passing the light forward.

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